"In the 1970's, researchers fed two groups of women, one Swedish and one Thai, a spicy Thai meal. The Thai women — who presumably liked the meal more than the Swedish women did — absorbed almost 50 percent more iron from it than the Swedish women. When the meal was served as a mushy paste, the Thai women absorbed 70 percent less iron than they had before — from the same food.
"The researchers concluded that food that's unfamiliar (Thai food to Swedish women) or unappetizing (mush rather than solid food) winds up being less nutritious than food that looks, smells and tastes good to you. The explanation can be found in the digestive process itself, in the relationship between the "second brain" — the gut — and the brain in your head. . . . "
"Does this mean we should be reaching for the Krispy Kremes and forgoing the raw cauliflower? No. The food has to have nutritive value in the first place. But maybe we could take a lesson from the French, whose level of heart disease is lower than ours despite their richer diet. The French savor the taste and texture of food and the experience of eating; we tend to eat dutifully (how much cauliflower can you choke down?), on the run (hardly realizing what we're eating), or rebelliously (devouring a whole box of Entenmann's because we feel deprived)."
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